The great thing about Fitzrovia's numerous cafes is how distinct there are from one another. Kin, which opened in May 2014, is designed in a minimalist fashion in grey and white - balanced with attractive use of foliage. The cafe features rotating roasters such as Round Hill and Notes on both the espresso machine and as filter.

Coffee-wise, the staff have impressive backgrounds. Joining the owner, Charlie, are manager Sarah (ex-Espresso Room and Taylor Street Baristas) and head barista Lucy (ex Prufrock, Rapha and Look Mum No Hands). They have built up a number of regulars and there is a pleasant neighbourhood-style buzz.

The vegetarian and vegan food is a great draw. Mounds of superfood salads greet you on entry and like the sandwiches and granolas are made fresh on-site. Gluten-free cakes are also available baked-off site via Manna Bakery in Primrose Hill. Great, well thought out, fresh juice blends are served in glass bottles with a refundable deposit. There is also a variety of Square Root sodas and Waterloo teas.

The attention to detail is in everything. Most speciality coffee shops are serious about sourcing coffee ethically but Kin take a sustainable sourcing approach to all aspects: food, furniture, biodegradable takeaway cups, even the crockery. This is certainly anything but a copycat café and is a great addition to Fitzrovia.

Review by Phil Wain, photo courtesy French+Tye.